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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: How Manufacturing Marketers Impact Rep Growth with Ellen Albright
Description:  Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack. Ellen Albright, Marketing and Communications Director at E-T-A Circuit Breakers, is a resourceful North American marketer of one, backed by a corporate marketing team out of their company headquarters in Germany. Marketing plans start with new product introductions which are then supported by industry/application campaigns specific to regional needs. Every campaign has an element of sales support, whether through content assets, multi-touch email workflows, or other downstream activities. Automation is key for Ellen in areas suc...