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Podcast: The Content Cocktail Hour
Episode: The Biggest Obstacles Companies Face in Publishing New Video Content and Tips to Overcome These Hurdles with Dan Mills at Wistia
Description:
Dan Mills is the VP of Marketing at Wistia, a video software platform built for businesses. Dan studied audio, played in a band, and worked as an understudy on Broadway before joining Wistia in 2010. Brett and Dan address why businesses should be using video, as well as how they can overcome challenges such as costs, authenticity, and employing creatives. Dan's recommendation is to simply get started! 0:00 Intro 1:13 Conversation with Dan 3:05 Working at recognizable brand 5:24 Dan’s creative background 8:30 Growing an audience 12:20 Quality over quantity 16:05 Wistia Studios 20:55 Video… crawl, run, walk 2...