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Podcast: Future Commerce
Episode: DTC Theory and The Innovator's Dilemma (eCom headwinds may disrupt the disruptors)
Description: The Sacraments of CommerceDTC Theory: anything that can be disintermediated eventually will be disintermediatedWith the presence of The Fascination, it could be proof that DTC is still relevant or a sign of the downfall to come “We're still at the beginning of the creator economy in many ways, there's a lot more opportunity for those that come to the table with interesting products and interesting ideas to find ways to scale their brand.” -BrianProduct-first is the new model, whereas marketing used to be first. Distribution is now the second component when it comes to the continued rise of DT...