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Podcast: The Optical Entrepreneur
Episode: Andrew Lock on Walt Disney's Way
Description: There are many lessons out there from successful companies for the small business owner and entrepreneur. Who better than one of the most recognisable and beloved brands in the world to learn from? In this episode, one of the foremost experts on Disney and author of the book ‘Walt Disney’s Way’ explores the two big reasons why your business should model Disney, how to approach risk taking successfully in your practice, why innovators make more money than inventors, the reason why two out three visitors to Disney theme parks are repeat guests, the mindset required to deliver...