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Podcast: The Art of Franchise Marketing
Episode: Josie Devault on Building on the Fly and Adapting to the Post-Pandemic Digital World
Description: A Place at Home, a senior home care franchise, is putting the why back into franchising. Josie Devault, Director of Marketing at A Place At Home, is laser focused on building value propositions within all of their verticals. Josie takes us through how her team is building-on-the-fly to ensure their franchise and marketing strategies are adapted to the post-pandemic digital world.