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Podcast: The Startup Operator
Episode: EP 171 : Helping Merchants Convert More - Chirag Taneja (Founder & CEO, GoKwik) | Ecommerce Enablement
Description: Chirag Taneja is the co-founder and CEO of GoKwik, a startup that enables e-commerce companies and merchants to convert more. In this episode he spoke about the non-Amazon/Flipkart wave in the ecosystem, the e-commerce enablement catergory, prioritizing product roadmaps and more in his conversation with Roshan Cariappa. Topics: 00:00 Introduction 01:18 Evolution of Ecommerce in India 04:31 The non-Amazon/Flipkart wave 06:49 The upcoming ONDC revolution 08:12 The Ecommerce enablement category 11:40 Unique insight that led to GoKwik's founding 15:02 Process of customer validation 17:53 Wh...