Want to create an interactive transcript for this episode?
Podcast: The Content Cocktail Hour
Episode: Why we are telling a story around the Modern Day Marketer
Description:
Brett McGrath emphasizes the value of consistent messaging and storytelling, which involves an enemy, hero, and solution. The enemy has been identified: content syndication. They've established who the hero is: the modern day marketer. Finally, they've discovered the solution: modern day distribution. It's time to say goodbye to outdated marketing schemes. There's a proven better way to market! 0:00 Intro 1:55 Topic of episode 3:00 Friday episode teaser 5:10 Spotlight the enemy 8:36 Day in the life of a modern day marketer 10:15 The enemy—Content syndication 13:22 Modern-day distribution 17:20 Closing thoughts Join the Creator Pa...