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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: 6 kinds of content that cut through
Description: Since the beginning of digital marketing and the early days of the internet, people in business have been trying to crack the code on what works best to sell more stuff. Or at least engage more people. I’ve got a few ideas though.
Most people see “going viral” as the holy grail in social media posts. While I’ve talked at length about why this is a stupid goal for almost every business to aim for simply because they couldn’t cope with the demand it would generate anyway, I have uncovered a bit of secret sauce over the last d...