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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust
Description: What do my best clients have in common?
That question can be answered by looking at the Pareto Principle. 80% of my best clients come from referrals. and 80% of my income comes from 20% of all my clients. So 80% of the income comes from my best clients who were all referrals.
Each one of those people who referred me was not a recently past client, but people with who I invested tin o build the Know, Like, & Trust. It took time, and often years, to get to the point where they felt comfortable enough to put their reputation on the line to...