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Podcast: The Danny Miranda Podcast
Episode: #227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
Description: Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously. (0:00) Once you see it, you can’t look at the world the same (0:54) Electric cars (2:02) Only obvious in retrospect (4:16) Second Life (7:10) Perspective of time (10:10) Too many choices in products (14:30) Typewriter (18:20) Video conferencing (19:43) Mobile phones (21:11) Rory as...