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Podcast: Future of Fitness
Episode: Melanie Lauer - HOI & Kettler's Entry Into The US Market)
Description: Melanie Lauer has been CEO of Kettler since May 2020. The philosophy graduate focuses on marketing, sales and product management.  Before taking on her responsibilities at Trisport AG, she worked for international companies in the electronics industry. Most recently in the role of Vice President B2B at a well-known trading company. She from Forbes magazine works together with her C-level colleagues Christian Burgener (COO) and Kristijan Varvodic (CFO) as well as her international and decentralized team  appointed "Fitness Philosopher" worked tirelessly to realize the vision developed. Their external staff includes greats from the design world, such as the...