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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0495 – 17 - Lead in Lines
Description: 2022.05.10 – 0495 – 17 - Lead in Lines 17 - Lead in LinesBy creating the atmosphere of a conversation, it’s easier to pretend you’re in one.Most commercial copy sets up a problem, and then provides a product, brand or service as a potential solution. For example, “Want to get your laundry whiter than white?” After that you will presume that the answer will be “Yes I do, but how?” Acting is re-acting to the response that you got. You are having a conversation albeit a one-sided one. Do that and you will sound less r...