Want to create an interactive transcript for this episode?
Podcast: Powerful Ladies® Podcast
Episode: The Truth About Social Media | Hannah Diffenderffer | Strategy That Works for Your Business
Description: Hannah Diffenderffer is a Social Media Manager and Strategist who’s cutting through the noise to share what really works online. In a world obsessed with vanity metrics, Hannah explains why follower counts don’t equal sales, how to pick the right platforms for your goals, and why most social media should be seen as lead generation, not direct sales. She opens up about her journey from studying PR with dreams of becoming a fashion publicist to managing social media for diverse clients, including her commitment to ethical content that helps rather than harms. From simple, effective posting strategies to b...