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Podcast: The Glossy Podcast
Episode: Co-founder Erik Torstensson: 'I don't want Frame to be a hype brand'
Description: Since the birth of Frame, Erik Torstensson, co-founder and creative director, has always envisioned the clothing line becoming a lifestyle destination. In the decade since its debut, it has expanded beyond a denim-focused assortment to include a wide variety of clothing and accessories. “I don't think there is an enormous urgency to Frame, and I like that,” Torstensson said on the latest Glossy Podcast. “I don't want Frame to be a hype brand, necessarily." Frame projected $200 million in annual revenue for 2021.Frame’s designs are inspired by the men and women who surround Torstensson. Recently, he has draw...