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Podcast: The Speak to Scale Podcast
Episode: Ep 61: How to Understand Your Buyers' Journey (ft. Meghan Maydel)
Description: I am so excited to have you back today! We all know that it is really important for you to make an impact and hit home with your message to increase your chances of conversion. In order in order to effectively do that, we need to really understand our client’s journey (what is going on with our buyers before, during, and after that sale). I am not an expert on that topic, but I have brought in my friend Meghan Maydell, who currently spends her time helping brands leverage psychological triggers within their content marketing and sales efforts so...