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Podcast: The Speak to Scale Podcast
Episode: Ep 58: How to Calculate Your Speaking ROI
Description: Welcome back! In prior episodes, we have explored how to determine whether or not a speaking engagement is worth saying “yes” to. Agreeing to a speaking engagement is so much more than the idea of how much fun or a good opportunity it might be. A key piece of this decision-making criteria should be what the Return On Investment (ROI) looks like. Before we agree to any speaking opportunity, we really need to do our due diligence and run some numbers to make sure that this speaking engagement is going to be a good fit for us financially. Today’s episo...