Want to create an interactive transcript for this episode?
Podcast: Scratch: CMO Interviews
Episode: How to Humanize B2B Marketing with Martin Häring of Temenos
Description: As CMO of Temenos, a world-leader in banking software, Martin knows a thing or two about the B2B space.  He argues that marketers need to innovate constantly but, more than anything, need to be focused on the customer experience. Three things Martin recommends:Don't think about leads, think about your customerDon't think about B2B, think about B2H or to B2P (Business to Human or Business to People)Don't invest in push marketing, instead focus on pull marketingTo connect with Martin, find him on LinkedInTo learn more about Te...