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Podcast: New Books in Business, Management, and Marketing
Episode: Sam Tatam, "Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow's Challenges" (Harriman House, 2022)
Description: When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers, and advertisers have toiled to...