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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Being Intentional with Your Brand Experience with Antonia Hock, Ritz-Carlton Leadership Center
Description: Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer experience are critical to success. Great customer experience is created from motivated, engaged employees who feel both valued and valuable to an organization. While that sounds straightforward, it is often easier said than done. Even for Fortune 500 brands, the transformation required to become an experience-led organization requires people, processes, and technology to all be in alignment to the benefit of both customers and employees. To help me discuss this topic, I’d like to welcome Antoni...