Want to create an interactive transcript for this episode?
Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Telling Educational Stories with Your Brand
Description: This is the first of four episodes related to brands and storytelling. Think about the last time a friend or colleague told you about a brand or product they like. Chances are, one of the things that stood out was something they learned while reading about the product, reading its history, or maybe even using the product. People like to share something new or unexpected about brands they love with their friends, family and colleagues. Giving them something they can use to teach others motivates them to embrace and remember the information. In the act of teaching someone else...