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Podcast: The Agile Brand with Greg KihlströmŸ: Expert Mode Marketing Technology, AI, & CX
Episode: Customer Experience Trumps Channels and Mediums
Description: Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we have to think of our customers in terms of their overall experience with our brand. As noted, customers are becoming more and more âdevice agnosticâ and you could even say they are âchannel agnosticâ as well. Whether they choose to visit a store, or shop on their phone, text, tweet or even make a good old-fashioned phone call depends on many external factors brands canât anticipate. To combat this, we must make our commun...