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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Design Thinking and Brands
Description: Agile has helped spawn methodologies that address business processes and broader scopes than software, websites, or digital marketing. One of these is “design thinking,” which has its origins at IDEO, a design studio that does a lot of work in human-centred design and has completed a broad range of projects that involve user experience. The easiest way to describe design thinking is as a philosophy that approaches business challenges with a clean slate. Instead of improving upon something which currently exists, it starts with the question, “What is the problem we’re trying to solve?” and designs a solution...