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Podcast: The Agile Brand with Greg KihlströmŸ: Expert Mode Marketing Technology, AI, & CX
Episode: Staying Nimble by Always Listening
Description: Continuing our discussion of what sets agile brands apart. âThe customer is always rightâ is a clichĂ© weâve all heard countless times. Itâs vital to listen to our customers so we can understand what they are saying, and why they believe they are right. This process of listening and reacting has been made both easier and infinitely more complicated by the rise of social media, review sites, social media âinfluencersâ, and company websites that solicit feedback. To be nimble and react to what your current and prospective customers say, what your competitors do, and what your critics write, you mu...