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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Branding and Expectation-Setting for Customers
Description: A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting the right expectations from the start. Learn more about your ad choices. Visit megaphone.fm/adchoices