Want to create an interactive transcript for this episode?
Podcast: The Active Life Podcast
Episode: 032 Turning Pro | How to Rebrand Your Gym and Succeed
Description: Let's be direct. Owners of gyms large and small have been discussing deaffiliation from the CrossFit brand for some time, whether as a protest over the changes at CrossFit HQ or because a lack of perceived value provided for the affiliation fee. This topic has been thrust back into the spotlight following a series of comments and tweets by their founder and CEO Greg Glassman and a huge wave of affiliates have announced their intentions to leave the brand. But what next? We're not weighing in at all whether it is good or bad to stay or lea...