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Podcast: eCommerce Podcast
Episode: #93 - How To Capture Zero-Party Data To Effectively Personalise At Scale
Description: We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?
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Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale.Â
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Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand ope...