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Podcast: The One Big Tip Podcast with Jeff Mendelson
Episode: E231 - Use positive traction to grow your brand and expand your reach | with Soon Yu
Description: Reinventing the wheel is unnecessary when expanding your brand's reach. Rather, innovating the old, using a timeless distinction, will keep your brand at the forefront of your consumers’ minds. Soon Yu, an international speaker and best-selling author on innovation and design, believes in challenging businesses from Fortune 500’s to startups to focus their attention on building iconic brands and how iconicity will keep their brands timeless and relevant. Failure is the stepping stone of success. Soon had his fair share of failures as a branding expert before he took a step back and realized that the succe...