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Podcast: The Accidental Marketer Podcast
Episode: The Accidental Marketer Podcast
Description: In this fifth episode of the "New Frontiers" season, the team discusses whether a company should start a platform business instead of — or in addition to — selling on someone else's. Because successful platform businesses have huge market caps and highly-attractive economics, many B2Bs should consider the opportunity. We hope you enjoy the discussion and gain some helpful insights!