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Podcast: App Marketing by App Masters
Episode: How User-Generated Content Ads Increase Installs by 30%
Description: Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.
We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.
Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.
Get your app audited: http://www.appmasters.com/audit
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