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Podcast: Unofficial Partner Podcast
Episode: UP246 Why US cities (still) await FIFA's 2026 decision
Description: There’s a lot riding on 2026 FIFA World Cup in the US, Canada and Mexico. It’s often sold as the moment America finally gets it: When the game catches fire as a professional entertainment product, justifying the investment money flowing in to the MLS and the accompanying franchise valuations, which don’t seem to make sense unless something transformative is about to happen. So 2026 as catalyst: No pressure. But as ever when it comes to FIFA, there are subplots…We still don’t know where the games will take place and patience...