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Podcast: Office Talk Australia, Marketing for Architecture
Episode: CAN
Description: Mat Barnes is the director of CAN, a young UK-based practice whose unique and expressive projects have seen the studio awarded the RIBA Rising Star Award in 2021, and the RIBA London Award for the Mountain View house in 2022.In this episode, we discussed:The benefits of raising your profile within the industry as a springboard to working on bigger public project teams.Why Mat looks outside of architecture for design and business inspiration, and how this helps him to take a differentiated approach to his social media, marketing and photographic style.How Mat uses weekly email...