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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Humanizing Your Cybersecurity Marketing with Allan Alford
Description: “Marketing is too often sidelined from the bad news about the product and from the good news about the competitors. What we do is cool, but we don't do everything and that is okay!”- Allan Alford
No one knows how to get product marketing in front of a CISO better than, well, a CISO! In this episode, Gianna and Maria are joined by Allan Alford, CISO and CTO at TrustMAPP, to talk about his biggest takeaways from his time spent as a CMO. Allan shares his tips on bringing more personality into cybersecurity marketing, why building your...