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Podcast: The Chris Harder Show
Episode: How To Incorporate Affiliate Marketing Into Your Marketing Strategy With Kelsey Eyers & Lori Lefcourt, Co-Founders Of Rexxy
Description: Kelsey Eyers and Lori Lefcourt are the powerhouse duo behind Rexxy, a brilliant and innovative affiliate marketing agency. Kelsey and Lori are both entrepreneurs who saw a major gap in the marketing industry. The old way of paying thousands, sometimes multimillion dollar deals for influencer marketing, isn’t producing the ROI that was once promised. The average social media follower has grown more and more skeptical of influencers who sell any kind of product if the price is right. Kelsey and Lori figured out how to scale authentic, word-of-mouth marketing through affiliate programs. The best and most organic way th...