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Podcast: The Revenue-Driven CMO
Episode: How to use your website to build trust with Bob Armour
Description: Today on 3-Minute Marketing, I have the great pleasure of chatting with Bob Armour. He's currently CMO at M1 Finance, a leading all-in-one money management platform that helps self-directed investors achieve long-term financial wellness. Prior to M1, Bob has had an extensive career in the financial services space, heading up marketing efforts for notable financial brands like Jellyvision & Guaranteed Rate. Bob came to share his wisdom on one of the biggest challenges facing any CMO or marketing leader: building trust and credibility with your market. Specifically, I wanted to learn from Bob, "How can you use your website to...