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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How to Measure the Performance of Your Investment in Innovation
Description: Every company talks about the importance of innovation and investment in innovation continues to grow.  However many companies are finding that the time and money invested is not giving them the pay back that they had hoped for.But Is it possible to structure your initiatives so that you can drive better return on investment?  And if so, what would that look like?Today I’m talking with Dan Toma, an innovation strategist and author of Innovation Accounting: A Practical Guide for Measuring Your Innovation Ecosystem's Performance, which focuses on why a “o...