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Podcast: Power Producers Podcast
Episode: Keeping Up With the Joneses
Description: In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the Jones effect and indifference, two of the four key impulse factors that can help to close sales. Episode Highlights:
Kyle talks about impulse factors and when and how he first learned about using this strategy to close sales. (1:49)
Kyle explains that the Jones effect is referencing somebody else that you have sold to, to give you credibility and put the customer at ease. (2:52)
David explains that using the Jones effect to show that you know or s...