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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 781 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses?
Description: Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam's Club and being a victim of the FREE sample person standing in the aisle.
When you offer something FREE, you generally appeal to a person's consumer mindset. People will often seek free stuff or advice when they don't have the budget to pay for someone to complete a task for them.
In Business... free is never FREE! Time is money. Keep in mind that the average CEO knows that 1 hour of t...