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Podcast: Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
Episode: Getting Noticed In A Noisy World With Publicity Strategies That Really Work With Esther Kiss
Description: You may have the best product, service or advice in the world, but if nobody knows who you are, what you do or how you help them, you don't really have a business.
Advertising helps you get noticed, but it requires a significant investment (plus people tend to trust ads less and less these days).
That's where Publicity comes in and helps to "bring home the bacon" (Sorry, couldn't resist)
Publicity is a very wide field and is often times confusing. It rarely has a direct and measurable ROI (return on investment) and...