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Podcast: Sweathead, A Strategy Podcast
Episode: Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace
Description: It's not every day you get to launch a campaign at the Super Bowl. And it's not every day you get to speak to the people who did it.Â
This episode of Sweathead is an edited recording of a live panel we hosted for the Sweathead community, organized by Dot Jarantilla.
In it, Chandreyi Davis (Global VP of Brand Marketing, Trips Brands at Expedia Group) and Melissa Peace (Senior Manager, Global Brand at Expedia Group) discuss:
- Why launch campaigns at the Super Bowl?
- Where did the budgets come from?
- How are they measuring success?
We also get g...