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Podcast: Strategic Counsel by ForthRight Business
Episode: How to Effectively Leverage Email Marketing w/Kelsey Johnson, Product Marketing Manager at AWeber
Description: We welcome guest Kelsey Johnson, Product Marketing Manager at AWeber to discuss the importance of effective email marketing. Key word here is EFFECTIVE! Utilizing email in your marketing campaign is a savvy move, but the âset it and forget itâ attitude wonât get you very far. This episode is a bit more tactical designed to give you an outline on what to focus on to drive more business your way. If you havenât already developed your marketing campaign to understand your target as well as where, when and how to reach them, watch Episode 41: Stimulating your Business Growth: The Art...