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Podcast: The Brand Marketing Show
Episode: Your Goal Crushing Ecommerce Marketing Plan
Description: Recently I've been speaking with a few eCommerce brand owners about how tough they're finding it to generate traffic and sales consistently right now. Between the drop in consumer confidence during the lead up to the federal election we've finally just had, the increase in our cost of living, a school holidays with two long weekends in a row, seeing sales lower than usual has been a bit of a common experience. But what is also happening is - business owners adopting the mindset that customers just aren't spending at all and that the only w...