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Podcast: UI Breakfast: UI/UX Design and Product Strategy
Episode: BDTP. B2B Marketing Attribution with Steffen Hedebrandt
Description: Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDreamdata — Steffen’s productTrustpilot — a popular review platformB2B go-to-market benchmarks 2022 — a study by DreamdataHubSpot, Segment — marketplaces to list your productICP — ideal customer profileCapterra, G2 — other popular review sitesFollow Steffen on LinkedInTry Dr...