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Podcast: Let's Talk Loyalty
Episode: #226: Virgin Red - Where Customers Genuinely Come First (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In today’s short summary episode of Let’s Talk Loyalty, Paula Thomas looked back on her conversation with Virgin Reds Chief Marketing Officer, Kelly Best who shared exactly how Virgin is prioritising its customers throughout their new Virgin Red Program.Virgin realised that customers really dislike when their loyalty points expire, so they created a programme where that would never happen!Another key principle is how Virgin Red...