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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP127: Multi-Storefront Management For BigCommerce: Latest Release, Challenges & Roadmap
Description: Historically, a common challenge when proposing BigCommerce to ecommerce businesses with a strong International presence was the lack of a genuine multi-storefront (MSF) solution. Instead, merchants typically required separate storefronts logins and integrations. With the latest MSF release, BigCommerce has significantly improved its MSF capabilities so we sat down with the team to discuss how it now compares to market leaders like Magento and Salesforce? James Gurd and Paul Rogers interview Kristina Pototska, Head of Product Management, and Jim Herbert, Senior VP & General Manager EMEA. They provide an honest appraisal of the current level of maturity for BigCommerce's MSF...