Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #227: Measuring the Value of Loyalty Marketing Investment with Epsilon
Description: How do you measure and prove the value of your investment in loyalty marketing?In this episode, we are joined by Brad Macdonald, Vice President of Loyalty Strategy at Epsilon, who shares their approach to assessing the value of brands' investment in their loyalty marketing initiatives with an "a value led approach".We also announce a partnership with Epsilon together with Let’s Talk Loyalty launching a unique, personalized, and private "Loyalty Lab" every month for one lucky listener to have a chance to have the opportunity to work with Epsilon's experts for an independent re...