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Podcast: Marketing Against The Grain
Episode: Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)
Description: What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value props, and more!Things Mentioned:
Ryan Air’s tweet mocking crypto boys https://twitter.com/Ryanair/status/1525083159725056002
Salem Ilese, Crypto Boy songwriter & artist https://twitter.com/salemilese
Packy McCormick’s newsletter “Newton’s Alchemy” https://www.notboring.co/p/newtons-alchemy?s=r
Rand Fishkin showcasing Spark Toro & Followerwonk’s...