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Podcast: Your Intended Message
Episode: Get the Marketing Fundamentals Right: Tim Fitzpatrick
Description: Better Marketing Starts with the Fundamentals
Create your marketing plan by asking the right questions
Tim Fitzpatrick is the president of Rialto Marketing. He points out that marketing doesn't need to be difficult when you create the right plan.
Episode 96 (Tim is based in Colorado)
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In this conversation we explore:
What are the fundamentals of marketing?
What else should you know about your customers?
What descriptors might you use to describe your best customers?
How many key markets should you have?
What questions do you need to ask of yourself?
Why your c...