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Podcast: The Visionary Chronicles
Episode: Marketing Metrics | Develop a Roadmap
Description: The Visionary Chronicles
CHRONICLE: May 27th, 2022
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself…”
Wisdom from Peter Drucker
THE VISIONARY CHRONICLES PODCAST
Marketing Metrics | Developing a Roadmap
We know that Marketing Metrics do matter and are an essential contribution to defining brand ROI. They establish marketing discipline, decision making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved.
It is how we determine, assess, and manage these metrics to build an effective marketing strategy that provides tangible brand equity benefits and...