Want to create an interactive transcript for this episode?
Podcast: The Intrinsic Value Podcast - The Investor’s Podcast Network
Episode: MI Rewind: Warren Buffett’s #3 & Charlie Munger’s #1 Business Book of All-Time w/ Robert Cialdini
Description: IN THIS EPISODE YOU’LL LEARN:
03:08 - What influence is and why there is so much psychology in persuasion.
07:37 - What the levers of influence are.
28:36 - How the world of digital business is impacted by influence.
32:06 - What makes our cell phones addicting?
36:12 - How do we spot phony online reviews and why this is important?
39:49 - Why personalizing gifts increases the returns of gifts.
47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision.
48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit.
54:56 - The question ca...