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Podcast: Work From Your Happy Place with Belinda Ellsworth
Episode: Lead Generating Tips through Online Marketing with Matt Holmes
Description: How do you measure the effectiveness of your online marketing? Is it through the number of views or the number of shares?
The metrics around the number of Views, Shares, Likes, and Comments all determine the effectiveness of your content, but they don’t tell you much about the performance of your online marketing efforts.
The number of leads you generate is the one metric you can use to determine the effectiveness of your online marketing strategy.Your content might be highly engaging, but if it is not helping you generate leads, it won’t help you in y...